A woman in a red deck chair leans back, causally reading a book on the beach. Small little houses line up neatly in a row on the sand and shades of blue and green blend in with the naturalistic surroundings of the beach theme. This is the home page of Kelley and Hall book publicity and promotion. Prompting a tranquil feeling over its readers, it encourages a modern zen-like vibe to its potential clients to feel inspired to write and create.
Kelley and Hall is a book publicity company that assists writers of all sorts, overcome the difficulties of debuting their book — whether its their first or their last. Kelley and Hall company features several experienced book publicists that help with promotions, marketing and media relations. The company is savvy in a seemingly laid back modern manner, much like the books the company publishes and promotes.
Kelley and Hall holds all the elements of being a trendy book publishing company, but it has an eloquence to it that lets its audience know the company won’t be publishing the next big teen or tween romantic vampire books, but rather books that touch upon real world issues, often centered on the inner reflective nature of the author’s personal struggles.
It’s this same eloquence that I seek when I hope to one day becoming a budding book publicist. Several examples of these books include “Still Alice,” “Adventures for your Soul” and “You look like that Girl..” All of these books generally focus on overcoming the unexpected and sometimes the expected struggles of life that provoke a deeper sense of understanding and critical thinking about the aspect of life. It’s a theme or pattern I think is important to focus on and Kelley and Hall seem to think so too, hence why several of their author cliental are on the best sellers list.
While I find a good best seller on the struggles of a professor and mother who suffers from Alzheimer’s disease to be tear jerking and uplifting, I feel the book has a disconnect to a younger audience. Though Julianne Moore won an Oscar for her performance as the renowned linguistic professor at Columbia University, a vast majority of the younger population of college students, teens and tweens, were left think what? Who?
As important as these best selling books are they are not seemingly best selling among the younger generation, a fact that’s important considering some time in the future a majority of these issues Kelley and Hall’s book talk about, will most likely affect them one day too. To me, the books like “Still Alice” though still wonderful, lack a disconnect between older and younger audiences. An important consideration I think book publicists should take in to account.
Now if I were to start my own publishing company, I would definitely follow the trendy, deep understanding pattern Kelley and Hall seem to have down pat. However, I would encourage my author cliental to think about issues in a way that could impact and interest a broader audience. Many of these issues as I’ve previously state before are relevant to everyone, however not everyone sees them as so because they are presented in manner that targets a specific audience readership.
In addition, I would then play off their themes in their books to determine how I could publicize their book to reach a broader audience. Clippings on the best sellers list are great, but if I want to reach a broader audience I’d have to publicize my books on media that younger generations use, that is, Instagram, Twitter, Facebook and maybe Snapchat.
By publicizing these books through these mediums, I can present the books to a younger audience in a context that they will understand and see more frequently. This way I can differentiate myself from other publicists.